What impact will GDPR have on your marketing?

Dave Pannell, the Manufacturing Ambassador for the Chartered Institute of Marketing in Yorkshire, explores why we need GDPR and how the new data regulations will impact how we communicate with both our prospects and current customers.


Dave looks at what companies such as BMW are doing with opt-in pages and how organisations such as The Manufacturer Magazine are going about collecting explicit opt-ins.


Finally, Dave asks will GDPR make us less lazy marketers, and looks at examples of how you can market yourself better online once GDPR comes into force.

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