In this video, John Lawley talks to our marketing and branding expert Dave Pannell about what impact the digital world has had on branding. But it’s not just your company’s branding – we all now have to take control of our own ‘personal brands’ as business professionals.

For more information including some visual examples of how companies have changed their branding in response to digital business, read my article: Has ‘digital’ killed your logo?

More about
Dave Pannell

Dave Pannell is the creative force behind The Design Mechanics and the Chartered Institute of Marketing’s Manufacturing Ambassador for Yorkshire.  Dave has worked with both national and international brands and is one of the few marketers to specialise in industrial B2B sectors.

Dave has helped hundreds of businesses over the past 20 years with their branding and marketing and is also a regular keynote speaker and marketing blogger.