Dave Pannell 

Dave Pannell is the creative force behind The Design Mechanics and the Chartered Institute of Marketing’s Manufacturing Ambassador for Yorkshire.  Dave has worked with both national and international brands and is one of the few marketers to specialise in industrial B2B sectors.

Dave has helped hundreds of businesses over the past 20 years with their branding and marketing and is also a regular keynote speaker and marketing blogger.

Phill Mells

Phil Mells

Phil Mells is our technical director, and to say that his knowledge is cutting edge is an understatement.

Phil has a background in both front- and back-end development and leads the technical development and direction of the company, making sure that our online techniques continue to evolve in line with the latest technology updates.

Mark Prince

Mark Prince 

Mark Prince is a hugely experienced executive with 30 years of global corporate leadership.  Mark has applied his approach of strategy development and deployment in a wide range of industries with an international dimension, including leading companies with £100m+ turnover and creating up to 65% sales growth.

Mark was a speaker at last year’s Growth Hacking World Conference and is the author of the Amazon 5-Star reviewed business book Leading The Crusade, and works with our clients on developing and implementing high-impact and disruptive business strategies.

The Design Mechanics’ team of supporting experts


Dave Kiely
Lead Designer & Brand Expert

Thomas Greenhalgh

Thomas Greenhalgh
Customer Relationship Manager


Stephen Brennan
Web Developer & Google Adwords Certified Specialist

Asma Ali

Asma Ali
Finance Administrator


Antonis Virvilis
Web Developer