Servitisation for manufacturers: let’s get to grips with it

Dave Pannell

So, you’re an SME manufacturing company and you’re ticking along nicely selling your products. You’re probably wondering how you can increase your revenue without having to worry about the constant give/take of customers between you and your competitors.


Servitisation offers you a completely different way to increase your turnover. You don’t have to be thinking about how to make that next traditional product sale; instead…


You could be enjoying the influx of a healthy monthly stream of cash by offering your customers service-based products.


Updating your business model to include servitisation can be a scary prospect, but choice paralysis will hold you back from increasing your profits. If you don’t at least think about services you can offer customers, you’ll be missing out on the opportunity of competitive advantages as well as the increased profits it can bring. Now is the time to start evaluating your options for servitisation and potential business growth.


Remember: service-based products won’t replace your traditional products – you’ll be adding services for your customers to a mutually beneficial effect.

Find out more about what servitisation is and how you can apply it to your business with our:

> ‘Servitisation for Manufacturers’ 20 page downloadable guide

> 15 minute servitisation video from our manufacturing marketing expert Dave Pannell and manufacturing business growth expert Mark Prince

Watch our video and download our guide on servitisation for manufacturers

Servitisation is the biggest ‘big idea’ since just-in-time and lean manufacturing practices emerged in the 1980s. It offers you the promise of higher profits and competitive advantages. But you’re probably worrying about the potential implications for your company if you embark on a servitisation journey.


In this 15-minute video, The CIM’s Manufacturing Ambassador for Yorkshire Dave Pannell talks with Business Growth Expert Mark Prince about what sevitisation is, and how you can gain a competitive advantage by creating a service-based business model.


This is presented alongside our 20-page downloadable Servitisation for Manufacturers guide.

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