Servitisation for manufacturers: are you asking yourself if your customers would be interested?

Dave Pannell

Your customers are used to purchasing tangible goods from you. They know exactly what they’re buying and exactly what to expect. Offering them a service-based product is an unknown risk for them, and you have to make it an exciting opportunity instead of a terrifying prospect.


Remember: customers need to have a great deal of trust in you before they will purchase a product with a high service content.


Servitisation offers you the opportunity to build trust, gain knowledge and increase profits for both you and your customers. Your customer relationships will transform from one-way traffic to becoming a partnership.


But how to begin? We can help you to understand this journey to servitisation and how to take that first step to success.

Find out more about how to build your customers’ trust in your business and your service products with our:

> ‘Servitisation for Manufacturers’ 20 page downloadable guide

> 15 minute servitisation video from our manufacturing marketing expert Dave Pannell and manufacturing business growth expert Mark Prince

Watch our video and download our guide on servitisation for manufacturers

Servitisation is the biggest ‘big idea’ since just-in-time and lean manufacturing practices emerged in the 1980s. It offers you the promise of higher profits and competitive advantages. But you’re probably worrying about the potential implications for your company if you embark on a servitisation journey.


In this 15-minute video, The CIM’s Manufacturing Ambassador for Yorkshire Dave Pannell talks with Business Growth Expert Mark Prince about what sevitisation is, and how you can gain a competitive advantage by creating a service-based business model.


This is presented alongside our 20-page downloadable Servitisation for Manufacturers guide.

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