Meet the team

Dave Pannell

Dave Pannell is the creative force behind The Design Mechanics and The Chartered Institute of Marketing’s Manufacturing Ambassador for Yorkshire. Dave has worked with both national and international brands and has helped hundreds of businesses with their branding marketing over the past 20 years.


Working with both local and international companies to address the culture clash between manufacturing and marketing, Dave is a regular keynote speakers and uses his ambassador role with the CIM to raise the profile and support for marketing within the industrial sector.

Mark Prince

You could refer to Mark as an advisor, a consultant, a supporter, a mentor, a non-executive director or an investor, or indeed any of those things, and you’d be right.


Mark’s approach changes depending on the circumstances of the business and the management team he is working with.  Whatever the description, Mark is an experienced executive with 30 years of global corporate leadership under his belt who delights in the game of business and seeing committed entrepreneurs grow their companies.  Mark is also the author of the Amazon 5-star-rated business book Leading The Crusade.

Lisa Fox

Having spent 14 years working in the marketing department of a national machinery distributor, Lisa is at the heart of our communications at The Design Mechanics.

David Harvey

David is the former senior lecturer in Marketing at The University of Huddersfield, and also holds a degree in engineering.  David is our lead researcher and product developer.

Asma Ali

Asma is our Accountant and Project Administrator

Antonis Virvilis

Antonis is our Lead Developer

John Lawley

John represents the Design Mechanics in London

Business growth does not happen by accident, or even through incredibly hard work. It comes by combining the right business model with the right marketing strategy.


Let’s start with a chat about your business and what you are trying to achieve with your marketing, website or business growth.


Call the office on 01484 841 088 or send us a message using the form below: