Isn’t email marketing just spam?
“I get loads of spam every day, I just delete it without reading it.” This is the line most people say when you introduce them to the idea of email marketing. When you consider all the messages that appear in your inbox every day, it’s easy to think that there’s no chance anything your company sends out will get opened, let alone read.
However, many businesses constantly develop new enquiries through email marketing, or use it to nurture existing contacts along their buying decision. People use email to legitimately break into new markets or re-engage with past contacts who seem to have gone cold. So what makes the difference between these successful email marketing campaigns and spam?
Download our guide to email marketing to learn how it works and how to make it part of your marketing strategy.