richard-hough-business-growth

Richard Hough Ltd is a 100 year old, family owned business that specialises in the manufacture of technically advanced and physically huge rolls for the paper, textile and metal industries. If squeezing water or oil out of material and leaving designed finishes on the product is your problem, Richard Hough have the answer and have done for a hundred years.

The experience and knowledge within the business generates ideas and innovative products at a phenomenal rate but scarily, sales and profitability were reducing and creating quite a challenge in spite of great work by the management team.

How we helped through combined business support and digital marketing implementation

In 2013 the business took giant steps forward. Supported by Mark Prince and the team at TDM they underwent a revolution in approach. They started to drive towards the future and the opportunities, moving resources from preserving the past to securing the future.

A campaign of communication to China, Turkey and Russia to qualified leads accelerated the spreading of awareness on the new products. Furthermore, investment in solid intellectual property work created a platform for protecting the future.  Identifying and connecting with crucial influencers, using LinkedIn and other platforms spread the word and at a low cost. The company employed an informing rather than selling philosophy.

Richard Hough Ltd and the management team are living proof that traditional manufacturing and family owned is readily translated into the modern business environment and that attitude is all. A bit of advice, marketing experience and technical knowhow plus the growth drumbeat combined with the technical excellence that was always there has transformed the future.

Importantly, the Richard Hough team focused their resources.  They increased prices and tightened payment terms on the dying paper industry, focusing only on where their products offered genuine customer advantage. They then deployed those resources onto growing product areas such as the automotive industry and factories in China for whom their products were truly revolutionary.

Richard Hough website

Fortunes have changed at Richard Hough, as well as money.  They have learned that selling products and features that are genuinely different and superior is much more fun than fighting to preserve share. The team enjoy a constant stream of customers coming to them, contrasting hugely with the cold call culture of the dark days.

Focused strategic deployment and campaign management is still key for the management team and Mark works with the team to reinforce the continuous growth drumbeat; faster and faster is the only way to maintain momentum. The TDM crew provide the design and technical input that makes the constant stream of communication a powerhouse for lead generation and Brand building.

Richard Hough Ltd and the management team are living proof that traditional manufacturing and family owned is readily translated into the modern business environment and that attitude is all. A bit of advice, marketing experience and technical knowhow plus the growth drumbeat combined with the technical excellence that was always there has transformed the future.