Branding for manufacturers: how to use branding to win the work and be the market leader

Dave Pannell

A recent study found that most engineers use search engines to find information about products. These engineers form part of the group of invisible buyers who will never make the move to engage with you unless you appear like the type of manufacturing company they want to deal with.


Remember: to be a market leader, you have to look like one.


If you look at your manufacturing competitor’s websites and brands, you’ll probably find that most of them look rather dated. By bringing your branding into the modern age, you’ll be able to gain the upper hand and inspire in those potential customers the confidence and trust that your competitors are unable to offer.


If you don’t present yourself as the market leader, why should potential customers believe that you are one?

Find out more about how you can use branding to win the work and be the market leader in our 20 minute video on Branding for Manufacturers from our manufacturing marketing expert Dave Pannell.

Watch our video on branding for manufacturers

If you are not winning the right type of work, or attracting new employees into your business, perhaps it’s time to take a look at your company’s brand.


In this 20 minute video, The Chartered Institute of Marketing’s Manufacturing Ambassador Dave Pannell explains why the way your company presents itself is vital in the modern world, and how engineering and manufacturing companies can improve their branding, both online and off. 

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