Branding for manufacturers: how a strong brand attracts customers and employees

Dave Pannell

You have one chance to make a first impression. In the modern world, the first place people go to find out about your company is online. When they find your website, this first impression is gained within just 3 seconds; meaning you have no time to convince them with words.


Remember: when it comes to that first impression, strong effective branding is the only way for you to convey who your company is and what you do.


It’s important to remember that when we talk about branding, we don’t just mean your logo. Branding encompasses your website design, content, social media presence, amongst many other elements. As a manufacturing or engineering company, you need to ensure that your brand works well in the modern world and instills confidence and trust in the potential customers who are looking for you.


A strong brand can not only attract new customers and retain current customers, it can also help you to attract the best employees in the manufacturing sector as well as subsequently retaining them.

Find out more about how to create a strong brand which attracts customers and employees to you in our 20 minute video on Branding for Manufacturers from our manufacturing marketing expert Dave Pannell.

Watch our video on branding for manufacturers

If you are not winning the right type of work, or attracting new employees into your business, perhaps it’s time to take a look at your company’s brand.


In this 20 minute video, The Chartered Institute of Marketing’s Manufacturing Ambassador Dave Pannell explains why the way your company presents itself is vital in the modern world, and how engineering and manufacturing companies can improve their branding, both online and off. 

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