Dave Pannell is the creative force behind The Design Mechanics and The Chartered Institute of Marketing’s Manufacturing Ambassador for Yorkshire.


Dave has worked with both national and international brands and is one of the few marketers to specialise in industrial B2B sectors.

Mark Prince is a hugely experienced business growth expert with 30 years of global corporate leadership, having lead companies with £100m+ turnover.

Mark was a speaker at the Growth Hacking World Conference and is the author of the Amazon 5-Star business book Leading The Crusade.

Our latest video: Branding for Manufacturers

If you are not winning the right type of work, or attracting new employees into your business, perhaps it’s time to take a look at your company’s brand.


‘Branding’ doesn’t easily make it onto the agenda in a manufacturing company’s boardroom.  In this 20 minute video, The Chartered Institute of Marketing’s Manufacturing Ambassador Dave Pannell explains why the way your company presents itself is vital in the modern world, and how engineering and manufacturing companies can improve their branding, both online and off.

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Download Marketing for Manufacturers by Dave Pannell

The world has changed, so why are you still looking for sales like you did in the 90s?


This 24-page guide by The Chartered Institute of Marketing’s Manufacturing Ambassador, Dave Pannell, explores the culture clash between marketing and manufacturing and the strategies you can employ to engage with the modern industrial buyer.

The companies we work with

We help manufacturing and engineering companies bring their marketing and branding into the modern age.   From global manufacturing organisations through to innovative and growing UK engineering businesses, we help companies address their culture, improve their online presence and digital marketing, bring their brand bang up to date, and engage with new buying behaviours. 

We also work alongside some of the UK’s best professional organisations, to support manufacturing companies with cutting edge marketing knowledge and hands on help.



“Spending half a day with The DM team really challenged us on the direction we were taking – it quickly became obvious why we were not growing fast enough.”

Start a conversation with Dave and his team

Business growth does not happen by accident, or even through incredibly hard work. It comes by combining the right business model with the right marketing strategy.


Let’s start with a chat about your business and what you are trying to achieve with your marketing, website or business growth.


Call the office on 01484 841 088 or send us a message using the form below: